Google officially announced that they are going to give personalized search results for their logged in users. This is a big change in the way their logged in users were seeing the results.
Two month back I wrote on Problogger that how Social Engagement is the Way Forward for SEO. There was prominent sign for the changes but nobody expected these to come so fast.
They have introduced a new concept of personalizes search results, which means every user will see a different result for the same search, if they are logged in. This results will be optimized for the liking of the user.
New features in personalized search results.
- Personal Results – This will get the results from your circles. Posts, images or anything from your group.
- Profiles in Search – Type any name and you can get the results from your known person or suggestions specifically for you. This will be at both places autocomplete section and search results.
- People and Pages – These will bring the specific people profiles and pages from Google+
The new search result is tightly integrated with Google+ profile. Your profile connection, your plus one on pages, your interest can vary the results.
While they decided to go for social engagement, they have only included Google+ for getting the data. It is one of the major drawback of the system and a good way to promote Google+. Issue is that many people does not have Google+ profiles, many blogs does not have Google+ pages.
These things will change the equation of SEO techniques to gain ranking in search results. Now social will be an important factor while working for the SEO of your Blog.
Social activities are more important for the webmasters and including plus one button on the pages is a must. Plus one button is a good way to reach to the first page of Google for a group of people.
One good thing is the interface, Google has made it easy to shuffle the results, if you want to check other results then you just have to click one button in right hand top corner. It will be interesting to see how many people use that because lot of SEO will depend on that.
Also from user point of view, results will highly depend on Google+ activities or the other information which Google has. It will be good to see how accurate these results will come. I am really exited to see how it will work but looks like I need to wait for some time before I will be able to see it in action.
Check the video below for the new way of searching:
First these changes will be available to US users, after that it will be released to other part of the world.
Have you got the updates and started getting personal search results, then share your experiences with us.
Image Credit: Salvatore Vuono / FreeDigitalPhotos.net