Relationships are everything in the blogosphere, both for bloggers and marketers.
Of all the best practices that make these working relationships a win-win situation for both, guest blogging wins hats down. When you want to guest blog on a blogger’s site, it is important to focus on creating the right pitch so that you make the best first impression.
Here are 18 things you should take care of while pitching to any blogger.
Create a plan of action: Do you want backlinks, mention of product or service, embedding of videos and infographics and so on? List your goals and put together a plan of action before you pitch to blogger. Without a proper plan of action your pitch might not be in the right direction.
Develop quality relationships: Make sure you pitch 1:1 with your blogger. Don’t send a standard template pitch to 100 bloggers, not if you want to find value for your product or brand.
Find highly-targeted blogs: These blogs are more likely to cover your topic, campaign or brand and allow your videos and infographics to be embedded. Blogs that are not that focused may not allow you to all out.
Research: Take the time to read posts on a blog before pitching. Find out what the blog is all about, what the blogger likes or doesn’t like and where they allow guest posts.
Measure blog’s quality: Evaluate if the content on the blog is well written or not. Check the blog’s social engagements – how well does the blog network with other blogs, the social media, forums and discussion lists?
Know the blogger’s mentality: Study the blogger through their posts; you’ll learn a lot about who the blogger is and how to pitch to them. It helps to know their personal background as well – you don’t want to pitch a series of articles on how to handle divorces to a pro-marriage blogger.
Write a great pitch email: Keep your email sincere, or else your slip will show. Make sure your email coincides with your goals. Don’t promise traffic volume or global interest, but let the blogger understand that working with you will be beneficial to them. Keep your email informal and slightly personal; don’t let it read like a press release. Don’t include attachments in your email.
Target your pitch: Let the blogger see a couple of your posts and their comments. You need to make the blogger understand that the information you’ll provide will greatly benefit their audience.
Include supporting links: Be sure to link to resources that support your pitch. These can be relevant posts or videos on the blogger’s blog or external blogs that are relevant to your pitch. These links should support your overview of how your information will benefit readers and the blogger.
Before you pitch: Show the blogger that you are interested. Follow their blog on Twitter, post comments, forward posts that you like on Twitter and respond to tweets. Follow this up with your pitch.
Include references in your pitch email: In your pitch email, make a reference to a post of theirs that you liked. Make reference to a conversation you had with them on Twitter or a comment of yours to which they replied. Make sure that your references are relevant to your pitch.
Be friendly and likable: Be honest, friendly and likeable. Successful bloggers receive many pitches and they can spot an insincere one easily.
Show that you are reliable: Make sure that right from the beginning, you respond to their notes and emails promptly. Answer questions promptly and proactively follow through with your agreements.
Earn gratitude and trust: Turn on your philanthropic side and be sincerely helpful to the blogger. Point out broken links and misspelled words on their blog and help them fine tune. Promote their posts without asking and let them know if their Twitter button doesn’t function.
Relate to the blogger: If the blogger blogs about travel to eco-friendly places, share your recent travel experiences and offer some tips. This helps you relate to the blogger and creates a soft ground for your pitch.
Be sure to follow up: Don’t forget to follow up on your pitch, but don’t get into the habit of harassing the blogger. If they respond positively, find out when they’ll be able to cover your product or topic. Stay in communication so that blogger does not forget about you.
Pitch unique and relevant ideas: Study the blogger’s blog and submit ideas that are unique and not already covered in the blog. Also present ideas for follow up posts on existing posts on blogs.
Provide contact details: In your email, be sure to include your phone numbers, Twitter Id, Facebook Id, email Ids, address and any other way to contact you. You may have to get to work the moment the blogger gets in touch, so be available via multiple means.
What else you consider before sending a pitch to Bloggers, share with us through comments.
Dean Wood Is a freelance writer for landing page and conversion rate optimization Company that helps business in increasing conversion rate for their online marketing campaigns.