Monitoring the metrics of you email marketing is crucial to make any necessary changes that need to be made for its further improvement. The key question before any marketing manager is- what are the important metrics that should be monitored?
Below are the five important email marketing metrics that any marketing manager should worry about:
1. List Size (No of Subscribers)
If your email subscription list is increasing then it means that your marketing campaign is doing well. If more people are unsubscribing it means that there is some problem with your campaign.