Email Marketing Metrics You Should Worry About

Email Marketing

Monitoring the metrics of you email marketing is crucial to make any necessary changes that need to be made for its further improvement. The key question before any marketing manager is- what are the important metrics that should be monitored?

Below are the five important email marketing metrics that any marketing manager should worry about:

1. List Size (No of Subscribers)

If your email subscription list is increasing then it means that your marketing campaign is doing well. If more people are unsubscribing it means that there is some problem with your campaign.[Continue Reading]

Premise Become More User Friendly Membership System

Premise - Create New Product

If you are a constant reader on this blog than you must be knowing that I moved to Premise for my Digital Content and Membership management on Makewebworld.

I have covered the major feature of Premise in my review post, if you have not read it you can check it out at: Premise – Landing Page Creation and Digital Marketing Gets Easy.

Now Premise has been updated to version 2.1 with some much needed features. The main idea behind this update is to make it more complete and easy to handle member management solution.[Continue Reading]

Premise – Landing Page Creation and Digital Marketing Gets Easy

Member Access

Premise from Copyblogger was till now an awesome landing page tool, which can generate great looking Landing page within few minutes. With Premise 2.0 this has changed and it has become a complete digital marketing solution.

You can still create those amazing landing page within minutes with this plugin, but now you can also create:[Continue Reading]

When Is the Right Time to Show a Popups?

Show Popups on Time

Popups are frequently considered a very irritating way to communicate a message but it can’t be denied that popups do a great job, when used properly.

One of the secrets to proper use is scheduling – i.e. when to display a popup, so that it has a maximum positive effect. Without being an exhaustive source on the topic, here are some quick tips to help you decide when the right time to show a popup is.

With the careful planning and strategy, you can increase the engagement on your blog.

Popups at Startup Are NOT OK

The most frequent approach is to show a popup at startup. Unfortunately, this is also the worst you can do.

Probably the negative emotions of users towards popups largely stem from the fact that popups are shown mainly at startup and this is why users are rightfully annoyed. Of course, this doesn’t mean you must never-ever display popups at startup but all equal this is the worst timing you can think of.

If you are using a primitive tool to display popups, you might have no other options but to show them at startup. However, if you use a WordPress popup plugin, such as Popup Domination or Platinum Popup, then you have many more scheduling options.

These options vary depending on which plugin you are using but almost any good one allows at least to show popups on every Nth page, and/or after the user has spent some time onsite.

Give Users Some Time Before Bombarding Them with a Popup …

The idea of a delayed popup is to wait and see if the user will stay on the page or not. If the user stays on the page for some time, this generally means he or she is interested in the contents, so if you show a popup on a related topic, presumably the user will be more interested.

Show Popups on Time

Give Ads on the Right Time

The key here is to set the seconds of delay correctly (generally 30 secs is best) and to display a relevant message. It might be hard to come with relevant popup messages for each page of your site but if you have a couple of messages and display them on pages that have some relation to it, it is still OK.

… but Don’t Make Them Scroll

One of the intricacies of delayed popups is that if you wait too long, the user might either leave the page, or worse – be engaged in some activity, such as reading the article, you will interrupt. It is also very unpleasant when you have scrolled down a page and a popup appears at the top. In this case users will have to scroll back to the top to close the popup and this is also very, very irritating.

Because of this, a delay of 30 secs is optimal – it shows interest in the page but it is less likely to interrupt a user’s activity or to have them scroll to close the popup.

Consider Exit Popups

Exit popups – i.e. these popups you show the user when he or she is about to leave the page, are a popup alternative many webmasters are unaware about. You can do it without a plugin but it is much easier with a plugin.

Some of the best WordPress popup plugins offer the option to show popups at exit and they also give you some configuration options you don’t have when you use conventional methods. Of course, if misused, exit popups can also be irritating but the advantage is that you are showing them to the user only once – when he or she is about to leave your site.

With popups, timing is very important. If you don’t display a popup at the right time, this simply kills its efficiency.

I hope that the tips in this article will help you to better schedule your popups and to see better results from them.

Ada is the Blogger Relations Manager at WinkPress – one of the best sites about WordPress, its themes, and plugins. The tips on our site will help you to create great WordPress sites. Visit the site to learn more about WordPress popup plugins.

Image Credit: scottchan / FreeDigitalPhotos.net

How to Manage Email Subscriptions in Gmail

Gmail Label Creation

Each and every blog is offering email subscriptions, if you check your emails how many email subscription posts you get?

How about managing this part of your web world more efficiently, here is a handy way to optimize your email subscriptions, so you don’t see a bulk of unread emails on your inbox.

This post is specific to Gmail service. If you are using any other service than wait till we post the tip about that (or you can do a search on Google).

Gmail offers a nice filtration method. With the help of a filter you can redirect your emails from a subscription to specific labels.

1) Create a label for your email subscriptions. You can create a single label for all subscriptions or multiple labels (like one label for each subscription)

(Tip: You can even create a nested label structure. So you can create a label as email subscriptions and under that you can have separate label for each subscription.)

Steps To Create Label in Gmail

Gmail Label Creation

  • You can get label management option at the left of the Gmail view.
  • Click on Create New Label.
  • It will ask you to enter the new label name and if you want it to be a child of any other label than it will ask for the parent.
  • Once you enter the information it will create a new label.
Create Label in Gmail

Once you have label ready, you can go ahead and create a filter for the email subscriptions.

Steps To Manage Email Subscriptions

1) Go to Gmail Settings, to go there you can click the icon at top right corner.

2) In the Gmail settings click an option as Filter. Click on Create a Filter.

3) You will get the below screen. Each subscription comes with a specific mail address, enter that mail address in from field and click on test search.

Create Filter

Once you click Test Search, you will see how this filter will work and what messages from your existing emails would have been filtered. If everything looks fine than you can click on next step.

4) In the next screen you need to select what action you need to take for selected emails. Click on apply the label and select the label you want your email to go in. If you don’t want the email to appear in inbox than check skip the inbox also.

Create Filter for Email Subscriptions

5) Click on Create Filter and you are done. Now your incoming mails will mark with that label and will be seen under that label and not in your Inbox.

So manage your email subscriptions or any other emails with this small tip and leave comments below if you like the tip.

SendGrid – An Email Solution for all Business

SandGrid

SendGrid

SendGrid is an Email Solution for all kind of business, it can handle from few email a day to thousands of emails.

This product can be easily integrated with any kind of business and will give you an ease of handling your emails without worrying about infrastructure and resources.

This is an economical and reliable solution for email systems, which also provides scalability.

They have affordable pricing plan based on number of emails starting from free and can be upgraded later based on the need.

Main Features of SendGrid:

SendGrid Get Started

Sendgrid provides an easy to integrate interface, which can be implemented within minutes. It provides an all kind of API’s to make integration easy or it can be integrated via a simple SMTP relay.

SendGrid Analtyics

It also provides analytic option for emails, which provides ways to track requests, delivered, bounces, repeat bounces, spam reports, repeat spam reports, invalid email requests, open tracking, unique open tracking, click tracking, unique click tracking, unsubscribe tracking and blocks.

These options can be accessed through their website dashboard or web API.

SendGrid handles ISP monitoring, DKIM, domain keys, SPF, feedback loops, white labeling, link customization and more. SendGrid even offers unique IP addresses so that you can maintain complete control of your own email reputation.

What do you say, does it sound promising to give it a try or use for your business?

Their free account is also good for small business which allows you to send 200 emails per day with all the features included. If you want to give it a try, then it’s a good way to start.You can try at SendGrid

SendGrid

Email subscription or RSS?

Email Subscription

If you are into blogging or your web world creation for some time then you must have heard a buzz about email subscription. Everyone will say that you should have good number of email subscribers to have a successful blog.

Is it actually true? Should you consider creating ways to get email subscribers?

Email SubscriptionCredit:Renjith Krishnan

Whenever I see argument about this, I check my inbox. How many subscription I have? How long will I be able to keep those subscription?

To tell you the truth, I don’t have any email subscription (other than my blogs, which I keep to check if there is any issues.). It doesn’t mean I don’t like other blogs or doesn’t read them, but I like to keep them in my rss feed rather than in email.

Benefits in case of RSS over email subscription

  • The main reason is notifications, with the evolution of smart-phones we get instant notifications for emails. While in case of RSS wherever I get time I can check the new posts.
  • RSS readers provide a way of organizing and syncing, so you can utilize your time. Though you can organize your emails also but it takes bit more effort.
  • Easiness of sharing it to relevant people.
  • Easiness of ignoring few posts If I don’t like the topic. In email if I get continues posts which are not useful for me then I tend to unsubscribe from that feed, but that’s not the case in RSS.

In case of email, It is hard to manage if you read many blogs. I can agree that few years ago email subscription was the way to go, but technology changes, now RSS has evolve and it has taken over email on the feed management. So shouldn’t we target the up-tranding RSS.

For a blogger both of them serve same purpose

  • They create external links.
  • Generate traffic and sales.
  • Provide an easy readability and accessibility to users.
  • Provide a way of interaction.
I have seen many blogs to have big widgets on sidebars for email subscriptions. and I always think is it worth to spend that space on email subscription, what do you think?