Popups are frequently considered a very irritating way to communicate a message but it can’t be denied that popups do a great job, when used properly.
One of the secrets to proper use is scheduling – i.e. when to display a popup, so that it has a maximum positive effect. Without being an exhaustive source on the topic, here are some quick tips to help you decide when the right time to show a popup is.
With the careful planning and strategy, you can increase the engagement on your blog.
Popups at Startup Are NOT OK
The most frequent approach is to show a popup at startup. Unfortunately, this is also the worst you can do.
Probably the negative emotions of users towards popups largely stem from the fact that popups are shown mainly at startup and this is why users are rightfully annoyed. Of course, this doesn’t mean you must never-ever display popups at startup but all equal this is the worst timing you can think of.
If you are using a primitive tool to display popups, you might have no other options but to show them at startup. However, if you use a WordPress popup plugin, such as Popup Domination or Platinum Popup, then you have many more scheduling options.
These options vary depending on which plugin you are using but almost any good one allows at least to show popups on every Nth page, and/or after the user has spent some time onsite.
Give Users Some Time Before Bombarding Them with a Popup …
The idea of a delayed popup is to wait and see if the user will stay on the page or not. If the user stays on the page for some time, this generally means he or she is interested in the contents, so if you show a popup on a related topic, presumably the user will be more interested.
The key here is to set the seconds of delay correctly (generally 30 secs is best) and to display a relevant message. It might be hard to come with relevant popup messages for each page of your site but if you have a couple of messages and display them on pages that have some relation to it, it is still OK.
… but Don’t Make Them Scroll
One of the intricacies of delayed popups is that if you wait too long, the user might either leave the page, or worse – be engaged in some activity, such as reading the article, you will interrupt. It is also very unpleasant when you have scrolled down a page and a popup appears at the top. In this case users will have to scroll back to the top to close the popup and this is also very, very irritating.
Because of this, a delay of 30 secs is optimal – it shows interest in the page but it is less likely to interrupt a user’s activity or to have them scroll to close the popup.
Consider Exit Popups
Exit popups – i.e. these popups you show the user when he or she is about to leave the page, are a popup alternative many webmasters are unaware about. You can do it without a plugin but it is much easier with a plugin.
Some of the best WordPress popup plugins offer the option to show popups at exit and they also give you some configuration options you don’t have when you use conventional methods. Of course, if misused, exit popups can also be irritating but the advantage is that you are showing them to the user only once – when he or she is about to leave your site.
With popups, timing is very important. If you don’t display a popup at the right time, this simply kills its efficiency.
I hope that the tips in this article will help you to better schedule your popups and to see better results from them.
[box type=”gray”]Ada is the Blogger Relations Manager at WinkPress – one of the best sites about WordPress, its themes, and plugins. The tips on our site will help you to create great WordPress sites. Visit the site to learn more about WordPress popup plugins.[/box]
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