Guest Posts are one of the prime way to promote a blog these days and many authors are using Guest post to get exposure for the blog. Blog owners also need to make sure that their guest post system is rewarding enough to encourage authors for sending posts.
If you are following the Makewebworld, you might be knowing that I am accepting guest post from the start of Makewebworld. Though I have tried many methods of setting up guest post system and now I think what I have is best for everyone.
I mainly tested two system here:
1. Asking your guest author to login and submit the post through WordPress backend
2. Taking articles in plain text or word format and doing the work by myself
I am going to talk about both the system and my experience with them.
Guest Post System 1: Asking your guest author to login
This was a good system and less work for me. Author can directly login into the backend and can draft the post. Once they will submit the post for review, I can publish it directly.
This system was working fine and has its own positive and negative points. But it was less flexible for my authors.
1. Less work for webmaster
This system does take out some work for webmaster, guest author will submit the post in the wordpress backend, they can utilize the SEO plugins like Seopressor to fine tune the post. In essence webmaster will get a proper formulated post to review.
2. Easy to Maintain
Once you have created an account for the authors, you can wait till the post come for review. If your authors are submitting multiple posts than one effort is what you need to give and they can submit all of their posts.
1. Access to Backend
If you are accepting guest post than you would be knowing that how many spin article or low quality article you are receiving. Many people will have access to backend system which is an issue along with many accounts which has been created for profile links only.
2. Same links for each article
When you give links from an author bio this becomes an issue. Same author bio will be shown in each post, so if somebody comes back and do another posts, they will get the same links. I would prefer to give specific links to for each post.
Guest Post System 2: Taking article in Plain text or word format
This is another method, no login required from the authors, they can send the post in plain text or word format. I review the post and add it to WordPress backend, does the formatting and SEO changes before scheduling it.
1. Different links for each Post
This system reward authors with unique links for each post. So returning author will get different byline for each post and that will be preserved for that post.
I find it is good as they are entitled for backlinks per post rather than per account. Though they can get much more from the guest posts.
2. Easy to review the content
It is easy to review the content, there are lot of low quality post and they can be rejected before it reaches to your blog. I just review the word doc and if its needs refinement I inform the author to make certain changes before I can publish the post.
1. More work for Webmaster
This system add an extra work for webmaster and if you accepts lot of guest post than it is a substantial amount of work. This may end up creating an position for an Editor on your blog.
2. No access to SEO tools
Authors can’t utilize the SEO tools on your blog and if they do not have an access to the tools you can get a poorly optimized post. Which means a lot of rework to optimize the post.
Final Guest Post System
After all the things I have started using a Guest Post system which is a mix of both.
Now on Makewebworld I am accepting posts in plain text and word format, which will take care of unwanted accounts and low quality posts. I review posts and schedule them based on the available time slots.
Many people would say that it is a pain to convert word format to the posts, but if you use offline writing tools like Windows Live writer then it is not much of an issue.
Authors can get the link in the byline which will be published in the content. I also offer other links in the content if it is highly relevant to the content. This rewards repeated users with the unique byline for each posts.
For the authors who already has a post on Makewebworld and want to post more articles, I do create accounts and share with them so they can use the SEO tools and plugins on this blog. This will give then author box for their additional link but they will still be entitled to the byline in the content.
This actually rewards repeated authors with the additional backlinks and give me comfort as I already know the work of those authors.
Which Guest Post System are you trying and what do you think is the strong point for it?