On Page optimization is really important for the SEO, it is an indication for the search engine about your keywords. There are many types of plugins which are available to help you in your on page optimization.
Easy WP SEO plugin is the best from the lot which can make the work really easy for you. This plugin covers all aspect of on-page optimization and gives you a complete package.
I have already tried some other On-Page optimization plugins and I didn’t able to run any of them for more than 60 days, this is the plugin which has crossed that boundary and stayed with me on some of my sites.
Easy WP SEO Features
Decoration Type – Admin/Client side
The tool allows you to choose if you want it to work on admin side or client side. Most of the other tool work on client side and when you uninstall them all the changes which they have done are gone.
Client side option also slows the site as with each page load it has to run the modifications. Good thing with Easy WP SEO is that you can set it to run admin side and as soon as you save your draft, it will add the modifications which will be there.
This will not reduce the site speed and if later on you decide to remove it, your all modifications will be there. Your pages will not be impacted by any changes. Google has already started using site speed in their algorithm so any gain in speed is beneficial.
I have bought SEOPressor two times and both the times I was not able to run it more than 30 days, I have uninstalled and returned the plugin. It always created a work for me as all of my modifications are gone with it and I needed to do it again. This plugins saves you from that headache though I bet you are not going to uninstall this one.
Keyword Density Formula in Easy WP SEO
What Keyword Density formula your plugin uses? Is it doing the work correctly for you?
Most of the on page optimization software use below formula to calculate the keyword density:
[box type=”gray”]Keyword Density = (Total Keywords / Total Words) * 100[/box]
Some might say that is is not correct in case your keyword is a long tail, if your keyword contains 3 words than this formula might give wrong results. A better option is to use the below formula for keyword density:
[box type=”gray”]Keyword Density = (Total Keywords / (Total Words / Total Words In Keyword Phrase)) * 100[/box]
Now lets understand both the formula with an example, suppose if your keyword has 3 words in it then a keyword density for a 10 word post will be:
With the 1st formula (1/10) * 100 = 10%.
So is it correct, your keyword has come only once but it has also taken 3 words from the 10 word article.
Now check the keyword density from the other formula (1/(10/3)) * 100 = 30%. Which means it is taking 30% of your text space.
To reach the 2% keyword density for a 5 word long keyword in 10 word sentence you need to enter it twice, does it sound correct? You need to look for the length of the keyword and decide. There can be some other variation for the formula but I would like the second one as it is more conservative.
Easy WP SEO gives an option to choose between the two formulas. You can decide which one you want to use for your keyword density calculation.
Multiple Keyword Support
Most of the other SEO tools ends with the above two things, Client side decoration and Keyword density. Easy WP SEO goes beyond that and it will add lot of additional functionality.
It allows you to optimize your page for multiple keywords, you can define your secondary keywords and optimize your post for that. You have already done the hard work or writing content, why not get the most out of it.
You can add as many keyword you want and optimize the post for it.
Related Post for Internal Linking
This plugin also provide the support for related posts, it will give you posts related to your keyword from your blog. When you start growing it is hard to remember the old posts and do the interlinking correctly.
This plugin gives you an automated search option to see what old posts relate to your keyword and can be added to current posts.
LSI Keyword and Readability Analysis
The plugin also gives you6 scientific readability analysis score for your posts. You get all the kind of readability scores to check and arrange your post accordingly.
This plugin also supports the LSI keywords, you can search for them from the plugin screen. It also allow you to add them with just drag and drop in your post.
This can increase the relevancy of your post to the related keywords, which can help you increase your rankings in SERP’s.
Easy WP SEO can also look for duplicate contents with the help of Copyscape api. You just need to add the api key in the settings and you can check for duplicate contents from the edit screen.
Copyscape api is available for pro account only but it is really cheap and charge on per search basis. If you accept guest posts than it’s a good way to stay away for low quality content.
Yes, price is also a feature for this plugin as this is available for very low price right now. The plugin is release at WSO right now and available at $37 for multi site license and if you need developer license then it’s another $37.
This comes with a unique guarantee, a 60 day – no question asked money back guarantee and you can keep your single site license copy. This is an extreme confidence showed by the developer, and it is because of very low refund rate.
The plugin does contain some extra feature also like image addition, ALT tag addition to the images. This plugin can show you your last 10 images from the plugin box and you can just drag and drop images from that. Images will be added with your keyword.
Plugin is flexible enough, as most of the things you can change in the settings like number of related post, number of images, settings which you do not want for your on page optimization.
It does scan your entire page not only the post content, to calculate the score. Most of the on page optimization plugins only look for post content not the entire page.
One of the pain in changing you SEO plugin is that you loose your keyword settings and all the decorations. This plugin can save that effort for you, you can import your keyword settings from SEOPressor and Clickbump SEO.
This makes it easy for you to change you plugin even if you have lot of posts.
So do you think there is any other plugin which does the same amount of work in this price? If not, then why not give Easy WP SEO a try.