Don’t link to your old posts!
Are you hearing it right or Am I saying it correctly? Answer to both the question is “YES”. Every where you have heard about linking to your old posts and I am asking to do just opposite.
Even if you have read 31dbbb than there is one day (Day 8 ) dedicated to interlinking activity.
Then why I am saying we should not link to our old posts?
To answer this I have another question; Why would we link our old posts?
- Give users a chance to find what they are looking for – Most of time we end up at a place which offers information but not exactly what we are looking for, if related posts are linked then there is a chance of finding the relevant information.
- To decrease bounce rate – This will help in increasing the page views and readability of our blog.
- To show users what other things you offer – Sometime it’s not only related posts, you can show unrelated or the topics which you serve on your blog.
But what happens if the your old post is a dead one?
Image Credit: wandee007
What is a dead post – it’s a post which is not useful to anyone anymore.
Every post has a lifetime like us humans, it’s just that lifetime that post is useful after that it’s a dead post. So do you want to link to your dead posts?
Here is what I am saying,
Don’t link to your old posts, link to your live posts.
Now the question becomes how to judge if the post is live? – who can answer this better than you.
Currently I run two blogs Blogs4android and Makewebworld, both of them are different in nature. On Blogs4android my posts mostly relate to latest handsets, offers, review etc. Lifespan of posts varies from few days to few weeks (some goes to few months/years also). While on Makewebworld posts are of longer time spans usually 0-3 years.
Here are the extra steps in the linking process to consider the lifespan of posts.
While creating the post we need to make a conscious effort to predict its lifetime. I know it’s hard because:
- As a writer we want our posts to last for life. (I can understand that emotion I am feeling the same for this post).
- Sometime topic is as such which can’t allow you to predict.
But once you make a practice of giving lifetime to a post, it becomes easy. Think practically, with the changing technologies and environment it is very rare to create a post to last decades, even a year is hard.
Here is how I do it. I have a sheet where I always note down 3 things title of post, Published Date and Lifetime of the post. While linking I always take a look at that sheet to check if it is still live.
You can change the lifespan later on if you feel that post is still relevant, but make a judgment if it is really required.
You can use this data for checking the health of your blog also; my sheet gives me an indication on how many live posts I have on my blog at that point of time and prediction for the future. So it helps me in planning.
So let’s do an exercise, after completing this post I have given it a lifespan of 6 months. 3 months to blossom and 3 months to fallout. What do you say am I being generous?