If you are using AdSense Ads on your blogs, you might have noticed some ads which are not related to your blog topic or something which you may find offensive for your readers.
Every publishers would like to increase the click through rate or at least maximize the chances that their readers will find relative stuff in the ads.
Note: If you have not checked earlier, you can check how you can get targeted AdSense Ads with Thesis Theme.
With the Allow and Block ad services in your AdSense account, now you can have a complete control on which ads will be displayed on your blogs.
Allow and Block Ads in AdSense Account
If you want to use the allow and block Adsense ads, you need to activate it in your account. You can log into your account and click on Allow and Block Service in the top menu.
At the first time, you will have to click on activate it for your account. You might face issue while trying to activate it but don’t worry, it will get corrected in a day and you will have the access.
You will have two options under that, Blocking option and Ad Review center. These options will give you full control on how you want to show the adsense ads on your blog.
Note: You can check these tips video tips on how to make money with AdSense Ads.
These setting will give you an option to block unwanted categories and Ad networks showing ads on your blog.
You can block ads based on the categories, which is a good option to not show unrelated ads to your readers. The more related ads you will show to your readers, the best chance that they will click on that ad.
There are standard categories and you can just switch off the unrelated categories, there are sensitive categories are also which you can turn on and off.
You can also do the same to the ad networks, there are so many ad networks but if you want to block some, go ahead and do that.
Ad Review Centers
This is a section where you can revisit the individual ads and decide if you want to block any specific ads.
This section also shows what ads has been displayed on your blog under shown ads and you can check if you are getting any unrelated ads on your blog.
You have an option to block particular ads. Under the blocking options you can block the complete categories and here you can do the same for single ad.
I have done some fine tuning for my account and seen increase in click through rate for AdSense Ads. You should also check which Adsense Ads are working for your blog and block the low performing ads.