Microsoft’s design of Windows 8 should not really come as a surprise to anyone. The touchscreen optimised operating system looks uncannily like something Apple might design.
One of the first things to catch the eye is the tiled home screen, where users are presumably able to enter small portals of their choosing. Clearly noticeable is the not so small ‘store’ tile.
Microsoft have not released many details about this yet, but one would imagine this is a portal for purchasing software and possibly all sorts of media such as movies and entertainment. Microsoft clearly wants some of the success that iTunes has had.
The new browser is also touch screen optimised. Microsoft will no doubt attempt to use this browser in an attempt to steer traffic towards its own post-purchase sales funnels.
All in all, we are seeing a shift for Microsoft to try and earn more money from content distribution and the operating system is essentially a vehicle for this. In short, Apple and Microsoft have become de facto media companies.
Creating a consumer cult
This is a space that Google also firmly occupies, and is clearly winning. Unsurprisingly again, Google have been working on their own operating systems for some time now. The reasons for this is clear, greater branding recognition and the ability to achieve a motivated cult of consumers.
To date, Apple is the main company to achieve this. People will say that they are an Apple user. This means that they might own a few Apple devices, shop for media at the Apple store and it will often be to the exclusion of other brands.
People who use Microsoft or Google products have so far been unable to achieve this consistency in their product lines. People don’t generally use Microsoft products and wear it as a badge of pride
With this all said, the new strategy for operating systems and applications will be to push downloadable content on to consumers. Don’t be surprised if the cost of operating systems to consumers falls even lower to the point where OS developers are simply giving the operating systems away for free.
Links to preferred media outlets, such as news and weather channels, where there are more chances to retrieve revenue from the user via subscriptions to web services or simply advertising.
As important as its role in operating system design is, it is undeniable that Microsoft is attempting to really cash in on its applications sales, and now in downloadable content.
The full transition will take some time, but it’s a fair prediction that desktop and tablet operating systems from Microsoft will be free within the next few years.
This article is provided by McKinley Plowman of the top accounting firms in Perth. Contact us for any and all accounting needs.