Statistics from ComScore for 2011 show that Bing gained 3 percent of US market share between January and November, up to 15 percent of the total. Google dropped by 1.2 percent, but at 65.4 percent of the total, it is still the giant. Yahoo barely held its second place listing, dropping 0.9 percent to 15.1 percent of the total share.
While Google is the powerhouse of online search engines, it would be a mistake to ignore the opportunities that you can gain by optimizing your web pages for Microsoft’s Bing. Rather than putting all your eggs in the Google basket, consider targeting the growing user base of Bing.
Remember, the basic principles of SEO are pretty consistent, but there are a few Bing-specific tricks and tips.
1) Make Sure You are Attracting Visitors Who Stay
Several announcements and interviews from Bing have highlighted the emphasis they put on users’ interaction with search results.
Firstly, they look at whether a #1 ranked site is actually clicked by searchers and whether those who click stay on the website or come back to the search results quickly. Maximizing your click-through rate and reducing your bounce rate are therefore likely to be good strategies for Bing.
This is also good business sense – there is no point in ranking highly for ‘apartment for rent Harrisburg PA‘, if you aren’t offering that service to your visitors. Keep in mind if the information your visitors need isn’t obvious on the page, you will be losing customers you could have helped.
2) Take Advantage of the Webmaster Center
While they say that nothing worth having is free, Bing’s Webmaster Center may very well be the best exception to the rule. With a plethora of handy stats and data, as well as the ability to customize Bing’s indexing of your website, this SEO tool is a real help.
Use this tool to properly index your blog on Bing and to check the stats.
3) Be a Social Butterfly
While social media campaigns are often used in SEO, Bing has actually come out and made it clear that their algorithms use data from Twitter and Facebook in assessing the popularity of websites. Incorporate social media buttons into your web design to maximize your impact.
Now Google also have started in the same direction and started including social results from Google+. So social presence is getting more exposure and can have prominent impact on search rankings.
4) Tweak Your Titles and Meta Descriptions
Short, snappy titles of under 65 characters are the way to go, but don’t sacrifice keywords or description. Make sure your Meta descriptions are accurate, comprehensive and compelling, both for Bing and your click-through rate.
5) Make Sure Your Domain Name is Relevant
Bing gives extra weight to results from domain names that contain the keywords that users are searching for. If you’re setting up a new website, do your best to find a keyword-rich domain that relates to your content and reap the rewards from Bing.
This guest post brought to you by Shane who enjoys blogging about SEO tips and tricks such as organic use of keywords such as ‘apartment for rent Harrisburg PA’ and social media news.
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