Outsourcing and Offshoring achievement of Search Engine Optimization


Outsourcing is one of the great way to get help in the growing business. You can outsource almost any part of your business.

Small, medium or big – companies of all sizes are taking SEO seriously. Searching engines are no doubt becoming source of serious business traffic.

But as a business owner, are you doing outsourcing for your SEO works to some offshore company?

If you don’t or you hesitate to send your SEO to offshore experts than you must follow this article.

Common hesitations on outsourcing to offshore SEO services

As a business owner, interested in SEO, you must have heard common hesitations and reluctance that surrounds offshore SEO services.

1. Offshore SEO service providers are not much aware of modern day SEO strategies.

2. Non-English speaking SEO professionals can hardly deliver.

3. Communication could be a problem.

4. Difference in time zone can lead to loss of work hours.

Outsourcing to Offshore
Outsourcing Can be done to any part of the world

Now, having said all these, let us see what modern day SEO is all about and what is actually relevant.

1. World Wide Web is like international water. Google, Yahoo or Bing – all major search engines are equally accessible across the locations. Search algorithms do not discriminate in terms of geography, except in cases of local search queries.

2. With panda algorithm, search engines are looking for more helpful, value-rich content and organic links and relation with authority sites.

3. Organic links and authority building require persistent optimization effort, evergreen content and serious keyword research. In fact, keyword research is still the most important factor.

Why you should outsource SEO to offshore location?

1. SEO strategies depend on search engines algorithms and these algorithms are invariably known to all SEO professionals across the countries. So, you cannot find discrepancy between a competent offshore SEO professional and his counterpart in western countries.

2. Communication is no longer a problem as people at many offshore locations are proficient in communicative English.

3. Offshore SEO services accommodate differences in time zones. Many offshore locations work longer hours to adjust time difference.

4. Offshore SEO companies often charge less than western SEO companies. This is owing to the lower cost of living in those locations. However, you must avoid if price cut means quality compromise.

Things you must check

Before outsourcing your SEO work to any offshore company, you must double check few basic things to skim maximum benefit out of it.

1. Are you comfortable to communicate with your offshore SEO team? Check that beforehand. Do not hesitate to deny giving your project if communication falters.

2. You must stop falling for unrealistic SEO goals like, ranking among top 3 within a week or two for any solid keyword. This is unrealistic. You must stay away from Blackhat SEO. Search engine punish this practice severely.

3. You must know how your offshore SEO company would handle time zone gap.

We should understand, cost difference that offshore SEO provides can make our business more competitive. So, if you find no gross quality difference, there is no point why you should not outsource SEO to offshore locations.

About the author:  Alia Haley is a blogger who is a tech freak.  She has a weak side for gadgets and fashionable stuff like beach bag and dresses and she loves bikes. Beside this she is busy in writing an article on folding bike and Solid-State Drive.

Image: jscreationzs / FreeDigitalPhotos.net


  1. SEO becoming the core activity for all the business having websites, Outsourcing has become a very familiar word for them, the normal tendency of every business unit is to concentrate on the Core activities of the business and leaving behind activities like Search Engine Optimization to the experts.
    But, for choosing right candidate or company for outsourcing such an important task, one needs to have follow the above mentioned procedure to get a perfect SEO company for outsourcing the job.
    Thanks for the informative post

  2. I think outsourcing is a great idea, even if you are good at SEO. Article writing is something that can be easily outsourced, and you can get some good articles for a very low price if you outsource to places like India, Philippine.

  3. I really agree with this:

    “2. Communication is no longer a problem as people at many offshore locations are proficient in communicative English.”

    I have been outsourcing for over 10 years, and the advancement I have seen in the ability of outsourcing professionals to speak the English language is amazing. no matter where you are talking about…

    India, Pakistan, Romania, Serbia, Philippines, etc… english is almost a given… especially with those people that are trying to get the outsourcing work. also, many firms put their best speakers as project managers, and then they communicate with the actual workers…

  4. SEO offshoring and outsourcing helps the industry recover from crisis I believe. By doing it so business growth increases and so as the jobs for us. Also business owners save a lot.

    • It has given a new prospective and cost structure to webmasters, which made it reasonable for them to get these service done for their blog.

  5. Nice points on why companies are afraid in outsourcing. But the greater motivation for them is profits and outsourcing helps them reduce their expenses while potentially increasing their profits and so companies prefer outsourcing.

    • Yes, profit is the key reason behind the whole outsourcing idea. Companies can save a good amount by outsourcing the work to cheaper part of the world.

  6. Nice Post!! Find out best SEO company offshore, probably that will be hardest thing to do. Once done you can be relaxed and monitor the process they are handling and enjoy the benefits. You can save much time and money on out sourcing.

  7. SEO outsourcing can be another great idea for marketers, but there can be other speculations outsourcing have. So, we must be careful in dealing with this kind of strategy.

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