Google is smart, there is no doubt about that, but online marketers are not dumb either. However, they might look like badass always trying to manipulate Google’s algo by gathering links from all sorts of places and in all sorts of ways.
So, Google has to intervene and thus Penguin came into being. It is torching sites that have been engaged in doing link exchange or have gone too far with their SEO activities. And the result is still now quite palpable.
Scores of sites have been de-indexed and thousands of them have received fearful message in Webmaster Tools regarding link spamming or alleged violation of Google’s policies. So, finally we, I mean naïve marketers have started sparing sites just to get some link back because of the growing concern that Google might devalue them or the site may face a penalty in some worse cases. But that does not necessarily mean that we have stopped trying to manipulate Google’s algo to get our and our client’s websites to the top.
Nope; no way man. Online marketers are trying to explore new avenue of seo spamming and if you are willing to have more details about this just follow this post:
Authorship Spamming: Of late, we are being told and taught that author with high credibility and great writing styles are going to rule the SERP and to be honest this is what is exactly happening. Highly cited authors like Rand Fishkin, Danny Sullivan are having great time in the SERP.
However, budding writers have not been barred from the SERP. So that means, we can create dozens of fake Google Plus profiles and then go on adding friends after friends to make the profile look natural and once the profile ( or profiles, depending on how many links you want to get) gets some credibility, you should start associating them with all the websites you own. An awesome way to get the coveted author image right against the snippet.
Product review Spamming: This is another great form of spamming and unlike Authorship Spamming, it does not take long time. However, if you are lazy enough or do not have that time to write some fake reviews, there is a way out.
Just hack the Schema code and place it shrewdly in the source code for the search engines and you will be able to have the prestigious 5 stars against the snippet that will significantly increase click through rate of your website.
Social Signal Spamming: It is quite clear that Google is giving more attention to social signals than links. Now social media is the easiest platform available that can be gamed heavily and easily.
All you need to do is to create some fake profiles with sexy images and you will see the number of followers growing up steadily. Then go on randomly liking pages of others and ask others do the same. Facebook Like exchange is a normal phenomenon and the same goes true with Tweet exchange, Google Plus exchange and so on. And the best part of this job is that you are not spamming your website, you have got some highly cited social media sites for this noble cause.
Google Local Spamming: As Google has integrated Google places with Google Map, it has opened up a new vertical for spamming. Fake reviews are doing the round and genuine reviews are getting sidelined and this is what is pumping up the ranking of the website in Google Local searches.
Guest Blogging Spamming: Guest blogging should be about sharing information and spreading the message to those visitors who might otherwise unreachable.
So, it should be the perfect tool to build up a great relationship with readers and then drive them to your website. But sadly enough the deluge of spamming is changing the very concept of guest blogging. It is now being treated as the one and only ethical way of earning links and probably this is the reason why all the webmasters are trying their level best to get their articles published in others’ websites disregarding the quality of the post.
Michael Evans is a passionate blogger and he is also associated with Site2You.com – which is the best way to make a website.