There has been a lot of talk for over SEO optimization in the past few months and that Google Algorithm update is here as Penguin update. The update has hit many sites and they have suffered by losing their traffic.
Whenever Google make any changes in their algorithms it creates a buzz and with this update many blogs have lost their search engine rankings.
SEO optimization is good but using those practices to gain unfair advantage or using paid resources to gain advantage in search results can be harmful now. So how should you adjust your link building with this Google Penguin update.
Here are few resources which will help you understand and take corrective action. The first thing which you need to understand is how Google Search works and how they incorporate human raters in their algorithm. Let’s hear it from Matt Cutts:
How Google Search Works:
How Google include human raters in Search Algorithms:
1. Google Penguin Update
The update is targeted to support white-hat SEO techniques or promote no SEO optimization for your sites. According to Google you should be working on creating content for readers rather than for search engines.
Hear it from the horse’s mouth: Another step to reward high-quality sites
Providing a great user experience is always a goal for Google and with this update they have made it clear that they want to provide user friendly results rather than search engine friendly ones.
Read More at: The Google Penguin Update
2. Things Which Can Help You Recover From Penguin Update
The first thing which is human nature is panic of unknown. If you feel some panic than go ahead and read the below article from SEOmoz.
Read More at: Penguins, Pandas, and Panic at the Zoo
There can be chances that you have lost traffic after the update and may want to check what are the recovery option you have. Many people are searching with ways they can fight back with the drop of traffic.
There can be many ways you can remove your dependency on Google and generate traffic for your business.
But does this means that old SEO techniques are dead and you need to start over. It might not be true, it is just that you need to act smarter.
So have you got any impact and what are you doing to recover from this Google Penguin update?