With many blogs using no-follow link policy, guest post is getting much more importance to get good back links. But should we use guest post for only link purpose or what else can we do with it?
Here are few other things which you can do with your guest post.
1. Track traffic from guest post
If you are using the Google analytic there is an easy way to track your traffic from your guest post. The benefit of that approach is you can find which blogs are driving you most traffic.
This can help you decide about your guest post, you can decide which blogs you can post more to gain more traffic.
You can track the traffic with the addition of these three tags in your link.
Here is the description for these tags, which can be used to track the guest post.
utm_src: This can be set to define the source of traffic. You can set this to the website you are posting on. Google analytic will start recognize this source and will report on it.
utm_medium: You can set this to define the medium like you can set this to
guestpost. Then, you can compare guest posting as a whole to your other marketing efforts.
utm_campaign: You can set it to the name of the article. This will help you check how one article performed with respect to others.
So you need to add below mention section to your link
So if you are building a link for this article it will be like this
Once you have this, Google analytics will record and you can query based on your source or medium. If you’re all post has a medium as guest post you can check how much traffic you have generated by writing guest post.
If you do not want to create your links manually than use this link creation tool from Google.
2. Make new connections
You can make many new connections with your guest posts. Once the guest post is published I always subscribe for the comments.
I make sure that I reply to comments as soon as possible, which actually give a chance to interact with the readers. I try to make a reply for each comment posted on the post and those are not just thanks.
This can give you an opportunity to interact with an audience of another blog and make some new friends. It might end up providing a new reader to your blog or giving you an opportunity to get a new guest post.
3. Get Even More
Here is what I do, Once the guest post is a week old, I go through all the comments which I have on the post. I check If there are other bloggers who has commented on my post, If yes, I visit their blogs.
Visit does not mean just a small visit, I check what is the theme of their blog, what articles are available and leave one or two comments.
Leaving comments is important but comments should not be one liner like nice posts, excellent blog etc. I go through the articles and try to add something to their blog.
It does sound like more but it’s worth investing the time, you might get few visits in return also. Other benefit is you don’t have to look for Google or other places to find blogs where you can comment for linking purpose.
I even do that for my blog, if you post a comment here and leave a blog address, rest assure I will make a visit and will definatly go through your blog.
So what do you say we can do lot more than just getting a link from Guest post, what do you do with your guest post?