Blog promotion is one of the most important aspects of growing your blog’s readership and success. Done the right way, you can not only expand your audience but you can gain value and rapport as an expert within your blogging niche, and become a go-to blogger for newbie bloggers looking for more established blogging role models.
Done incorrectly, however, and you can end up hurting your blog’s credibility, as well as severely decreasing your readership numbers and angering other bloggers. When promoting your blog avoid these five blog promotion mistakes:
Avoiding social media as a blog promotion strategy
If you’ve been avoiding social media because you’re uncomfortable promoting on it or you think you don’t know how to use it correctly, then it’s time to stop shunning it and start using it.
Social media is a tool designed to reach people, and it is the fastest way to access your target audience because of its far-reaching fingertips; avoiding it means you’re costing yourself hundreds, and maybe even thousands, of potential new readers.
Promoting at the wrong times
Online visitors come in the same cyclical manner nearly every day: you can almost always count on being able to reach the most people at 11am, 3pm, and 7pm.
Promoting any content on social media before 8am and after 8pm is a lost cause because people rarely check their social media during those times, so your content goes out into a social media abyss. Just because you may have written a post at 7am doesn’t mean that you should only promote it then. Promote it multiple times at the peak traffic times.
Infrequently posting new content
One of the biggest mistakes new bloggers make in blog promotion is not posting enough new, relevant content. This is usually because new bloggers don’t know what to post about, but infrequent updates leave readers wondering if you’re ever going to post again, and they’ll quickly lose interest waiting.
There are too many other people who update regularly and at the same times to waste time waiting for one person who doesn’t. If you’re running low on content seek out guest post authors or skim the news for anything relevant to your blogging niche.
Spamming other bloggers comment section
Commenting on other blogs is largely touted as one of the best ways to promote your blog and blog content, and to a certain degree it is. But if you leave spam-like comments that only serve to drop a link to your most recent post you’re going to quickly lose favor amongst other bloggers who can see exactly what you’re doing.
You should also avoid generic comments that add no value to anything, because people see this as an attempt to drive traffic over to your site as well. If you are going to leave comments in the hopes of drawing people to your site then you need to write well-written, thought-provoking comments that compel people to go to your site because they think you have something of value to offer.
Asking other bloggers to link to your content
Reaching out to other bloggers and asking them to link to your site or to an article is a surefire way to get you black-listed as a blogger. Links to your work should be obtained organically and because people want to link to you because you have good content, not because you contacted a bunch of bloggers and begged them to link to you.
Promoting your blog through ethical, reasonable ways will help you steadily grow your blog’s audience and reach quality readers that appreciate your work. However when you avoid the tools designed to help you, such as posting regularly, utilizing social media, and leveraging comments the correct way, you risk not reaching your potential readers and, even worse, turning people away from your blog.
Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing home internet service related topics.
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