What Do You Need to Succeed in Weight Loss Blogging Niche?


The blogosphere is rapidly expanding, attracting a huge diversity of individuals, creating weight loss blogs and diet related sites. The main aim is to create an online income from blogging about weight loss issues.

There is a huge amount of marketers creating eBooks offering people the chance to create a five-figure monthly income by weight loss blogging.  They do not outline the difficulties and obstacles to be reached in achieving success, instead painting a picture of a hassle free journey to riches.

It is important to be aware of the potential obstacles within the blogosphere and the steep learning curve involved, or it could result in failure to succeed online.

In this article I will try to give you a clearer image of weight loss blogging as a lucrative career move and create an awareness of the considerations required before you venture into the business of online weight loss.

Weight Loss Blogging Niche

What do you need – as a person – in order to be successful?

First of all, let’s see what are the personal qualities you need in order to be successful:

  • Consistency – regular relative blog posts and on-going marketing actions to establish your blog within the weight loss and diet industry.
  • Perseverance – even without visible rewards and lack of site visitors.
  • Dedication – to invest time, effort and energy in continuous learning in all aspects of weight loss blogging, even when things are not going your way.

You need to develop this qualities in order to expand your blogging business. To become a successful weight loss blogger, you need to apply the CPD formula and be prepared for full time work on your goals.

A culture of continuous learning

The world of blogging is unpredictable and ever changing. For example, if you are using search engine marketing to drive traffic to your blog you will be subject to all the unpredictable and often meaningless changes (and experiments) Google is doing in their algorithm.

You will need to be adaptable, ready to learn, comfortable with change and ready to embrace this change with positivity. Continuous learning is the key to doing this. Keep up with the latest blogging gadgets, marketing strategies, niche changes, latest trends in the weight loss industry and other progressions and shifts in the weight loss blogging environment.

If you feel this is not something you can dedicate or adapt to, weight loss blogging may not be right for you just now.

More than just writing

Writing valuable weight loss content is only one-step in the blogging treadmill.  It is vital that you adopt methods to attract visitors and grow your readership. Much of the time is spent promoting your weight loss blog and products and adopting various SEO strategies.

It is important to understand the enormous investment of time required in promoting and marketing your weight loss blog and maintaining this level of awareness.  Can you understand the reason I mention blogging is a full time position? It is so much more than writing.

Success through Innovation

Most of the information you encounter in the diet and weight loss blogs online is very similar in nature, rehashed in varying manners. You really need to develop a Unique Selling Proposition (USP) to stand out from the crowd of weight loss bloggers.

Your offers and characteristics of blogging style need to be diverse from the others in this industry. It needs to be better! What is your own unique and distinguishing factor that will attract readers with weight loss issues to your blog?

In addition to this, you need to express an authority on the subjects you write about, a level of professionalism to earn the readers respect and loyalty.

What can you do to achieve all this?

  • Be creative
  • Research widely
  • Brainstorm continually
  • Find ways of being ultra-engaging & entertaining
  • Make a personal impact on your readers
  • Dig deep to discover what will set you apart from the rest of the weight loss blogosphere.
  • Develop ways to attract visitors to read your blog and commit to your subscriptions.

So consider all these factors before you begin your weight loss blog venture. Are you prepared to make blogging a full time position?

This is not meant to create any negativity towards your blogging desires but to encourage you to understand what will be expected from you to succeed in this area.  The benefits of creating a weight loss blog far outshines the work involved-assisting others to achieve their dreams, creating relationships with people all over the world, being your own boss  and doing what you love to do.

Remember this CPD Formula- Consistency-Perseverance-Dedication and you could be on your way to creating a successful online weight loss blog.

What is Your View?

What is your idea of being a successful weight loss blogger? Do you think this is achievable? Do you feel it is something that can be learned if starting out?

Author Bio
Michael Evans is a familiar name in the blogosphere and he has contributed different articles on weight loss programs. He has also reviewed some weight loss coupons like – medifast coupon codesnutrisystem discount codes. He is current associated with –  weightlossdiets4women.com.