You have been indoctrinated that videos are the ultimate conversion machine. Yes, there is not an iota of doubt about this but the thing is that videos are extremely resource hungry. It takes hours to get the script ready first, then days to get the animation right and another few days to get the confirmation from all the departments, before you can make it live on the home page.
So, quite a long process and now imagine how frustrating it would be if the quality of the video is below the average. What if the targeted visitors do not find it convincing enough? These are some of the questions that can unsettle you. But there is no need to worry because there are some rules of thumb available that you can check out to gauge whether the video is going to be another great flop or not:
Boring Splash Screen: I have no doubt that the video that you have produced is of excellent quality and your targeted audience are going to love it. But how you are going to convince and make them really see the video from the start to the end.
Yes, you nailed it right. You need to make the splash screen a little bit spicy. If the splash screen of the video looks boring, people may think that the video is going to be another huge time waster.
Since the purpose of the splash screen is to encourage the visitors to click on to the play button, you need to make it as interesting to the visitors as possible. Featuring an image of a scanty clad woman is not going to do this trick. The image that you are going to choose has to be as relevant as possible and the image should have a meaning to convey. Featuring a cliff hanging moment could do the trick.
Do not Miss the Play Button: Sometimes, people forget to focus on the play button altogether. Since there is not much content to display, the play button should be featured prominent on the page. It has to be big, bold and beautiful enough to incite the curiosity of the targeted audience to click onto it. Just place the button on the middle of the video and you are done.
Do not make the content look outdated: Sometimes, despite having big and bright splash screen and prominent call to action button, you will find that the video is not making any difference as far as the conversion of the website is concerned. And do you know the reason why?
The content of the video sucks. It is boring and so horribly out dated. I have come across hundreds of videos in my short life that look awesome at first glance but they do not worth your two cents. So, do not waste the time of your audience and yours by uploading a video that cannot solve any present problem.
Tell them straight what they should be doing: Videos have some inherent benefits. With them, you will be able to tap into two senses – hearing and seeing. So, it might appear to you like a conundrum that despite asking your visitors repeatedly to buy your products, none of them seem to be convinced. Not a single product is sold at the end of the day. Boy, this is frustrating.
You can easily overcome this issue by featuring text based call to action right into the video and by prompting the viewers to click on them. And do not forget to hyper link that text with the landing page to see higher conversion rates.
Be specific: People are not interested in knowing what you were doing before you start offering this service. So, do not go on a story-telling mode rather be specific. Tell the visitors straight what benefits they are most likely to enjoy if they opt for your service or product and then come up with the Call to Action text and believe me this trick is going to work.
Michael Evans is a passionate writer and he has written several articles for http://www.insidershostreview.com/.