Google Sitelinks is additional links which Google puts under your main link in search results, if they think it may be important to the users.
If you are unsure about it then check the below screenshot for Makewebworld Sitelinks.
Google Sitelinks can help sites in getting extra traffic by showing extra information to the users. It can also project you as an authority for that keyword, getting so many links for an query means you hold good content for that keyword and Google recognizes it.
All in all, its an indication that your SEO efforts are going in right direction.
But what if after all of your efforts, you are still not getting the Google sitelinks. Don’t worry you do not have control on them, it will be created by Google when they think it’s appropriate.
But here are some tips which can give indication to Google that your site is ready for it:
1. Home Page SEO
This is one of the most important thing for Sitelinks, Google can fill the other links from your posts but it can’t fill the homepage for you.
If your homepage SEO is not correct, means you do not have meta description, title etc for your home page than you might not get the sitelinks. This is the precise reason I like Thesis Theme as it makes it really easy to update those details.
If you are using Thesis theme than you can update the details under Thesis Site Option. There is a section of Home page SEO, you can add the details and you are done.
2. Site Structure
Site structure is another thing which can setup Google Sitelinks for you. Google needs to understand your site structure and important pages for your sites.
A good way to do that is, to draw your sitemap for yourself, which can help you find any loose end. Once your draw your sitemap you will find that which pages are not required on blog, or which category should actually be tags etc.
While drawing the site structure, you need to keep your goal in mind. You need to put emphasis on what are the offerings for your readers.
A good way to create a structure is by starting from top, like start with your blog name and then try to list what are the objectives you try to achieve. These objectives can be high level categories for you and if you want to break it down more then you can get the lower level categories also.
3. Clear Navigation links for Google Sitelinks
Once your home page and site structure is done, its time to tell Google about your site structure. A clear Navigation panel can does that work for you.
You should use your navigation panel to tell people and search engine about your content. Do not use just the category names in navigation panel, try to elaborate on them, use phrases and link them to your categories.
This is one of the good way to tell Google about your content topics so that they can understand and create additional links for Google Sitelinks. You should also include important pages in the navigation panel.
4. On-Page SEO for Post and Pages
On-Page SEO is another very important for Google Sitelinks. On page SEO tells Google about your keywords and content topics, based on that Google can decide to include them in the search results.
You just need to follow some guidelines to do the on page SEO and there are many tools available to help you like Seopressor.
For further information, you can check the list of my useful WordPress resources.
5. Promotion of your Important Pages
Once you have everything setup then you need to wait for Google to recognize and generate Google Sitelinks for your site. One thing which needs additional awareness is Google ranks the pages based on on-page and off-page SEO basis. SO if your two pages are optimized for same keyword, then off-page SEO plays it parts.
So you need to make sure that you promote you important pages and generate some backlinks for them.
Google does not reject well optimized sites, so once your optimization is done, you should get Google Sitelinks soon enough.
This approach has another benefit as your site is optimized for SEO, which can increase your rankings in SERP’s. So go and play around to get more juice from SERP’s and Google Sitelinks.