Let us bring back the time of content marketing – where publications and advertisements were then rich in context, and where everyone recognizes the value of reading.
Long gone are the days when content has been a primary source. Photographs and images have become generous replacements. Let us elevate its competence by encouraging content revolution and by viewing them as valuable assets and not just as one- off campaigns.
Most of the sites online contain crap, and what makes it even upsetting is the fact that these marketing groups don’t realize its importance, that good content does more than just keeping visitors interested or from coming back. It also helps promote their websites.
Increasingly, more search engines have ignored the traditional method of reading the META tags for keywords and descriptions, as these were often misused by users. Instead, search engines like that of Google, read the whole web page and generate matches. It stands to reason that, the more pages and words you have, the more chances you have of being returned as a search product.
This comes beneficial when other websites link to your content, thus, may acquire added visitors and that desired boosted rank on Google. Won’t’ that be a good reason for a celebration? Here are some points to consider when building your content- filled website.
1. Research. The purpose of this is to inform action. You website should seek to contextualize information within the scope of the theme.
Your research should be of high quality to produce an in-depth understanding among your customers. In this stage, you will be planning the content of your website according to the trends followed in the internet. Hit a balance in keywords between competition and volume search index. Then, make a list of these keywords to ensure future articles and content.
2. Create a Plan. Planning provides a clear sense of direction to your website activities. This strengthens your confidence in understanding where your content evaluation is heading and from there, can breed measures helpful in achieving your goals.
You need to construct a three-layered plan for building the content of your website according to the keywords you just gathered. The first layer will be for your homepage that will introduce visitors to your theme or niche. The second will then consists of keywords that are added to your navigation buttons and the third layer is, of course, that of content pages that conform to the second layer.
3. Develop. Use the plan you’ve created and from it, you may now develop your content, headers, footers, and a descriptive outline for each and every page.
Content writers can be hired as they are skilled at the art of writing content that goes very well into making your website optimized for traffic. Also, don’t take too lightly the importance of your page layout and structure either. This is discussed under Creativity.
4. Host. Once your website has a considerable (quality written material) number of articles, you are now to submit your website to an online directory or other places to become visible.
It would be a waste if you won’t. You can also start marketing online by promoting your through joining social marketing activities. This will enable search engines to rank you better according to their algorithms (a step-by-step procedure for calculating a function).
5. Add More Related Features. Make your website dynamic. As simple as that. Make sure that your site provides engaging and fulfilling content to users regularly. For a really professional and unique result though, you might consider hiring a professional website builder.
As for writing, you need to be aware of its qualities so you will be able to look at how web design can become a sublime confluence of design and textual content.
1. Simplicity. Being simple is the best way to present a point of view in understanding your vision. Don’t reinvent the wheel, meaning don’t create complexity because it will harm your value. Familiarize your stats and you’re good for the day. Remember, simple is charismatic.
2. Value of Message. You should be able to deliver a consistent valuable message. Again, we don’t want our target audience from getting the wrong impression. You must be aware of your value proposition and approach on effectively advertising your promise in conveying your customers. Focus on what you are going to tell your website visitors. Create content that enhances this message and dispensing it in a manner that is best placed to make an impact.
3. Readability. The principle of readability may be a monotonous subject but this is one of the most important factors in evaluating your content. Your visitors carp about details so you need to provide quality information. Remember to check on your grammar and spelling as these greatly affect your meaning. Also, use intelligible font size and font type, the kind that gels extremely well with the surrounding visuals. Your inability to ensure the readability of your content can create a detrimental impact on the ability of the web design. Think about the human reader.
4. Creativity. You must have a complete awareness about the artistic side of your website. Remember that creativity is involved remarkably with content writing and designing, so you don’t have any excuses on why you can’t perform this. Come on! It is everybody’s cup of tea so you don’t have to be discouraged. Keep in mind also that you have to write stuff with full of related keywords.
So there you have it. Though, there might be cases wherein, whatever the nature of your efforts was or has been, you might not be able to create a perfect content. But, the important thing is that you tried. And by trying, we endure life’s adversity.
With so many websites and blogs fighting for readership and traffic the only thing that separates successful from the no so successful is quality content along with design and layout of the blog/website. Additionally how active the website owner or blogger is on social platforms also makes a lot of difference.
The importance of quality content cannot be avoided for any website. i agree that images and photographs can be a good replacement as a picture is worth a thousand words. A website with inferior quality content may be annoying for the visitors and they may not bother returning back. The points you have mentioned are great and must follow.
I always consider creativity as the one of the most important factor building to the success of any website. It will define and make the differences between yours and others.
Creating a plan is always key to success. I think unique content, and consistency help but if you have o overall plan how are people going to react and engage. They won’t know how or what to do, a plan on how to engage your audience and produce content is so vital to success online blogging.
To be honest you are absolutely right. There are so many things happening in the search engine arena. Major search engines are loosing it sometimes, that’s how I feel.
Content on your website is essential in attracting the kind of readership you desire. If you try to write something about a topic you are uninterested or unfamiliar with, your audience will catch on. Instead it is important in writing to stick with what you know. Your audience will be more interested in your content if you enjoy writing about it.
Maybe I’m unusual, but I get really turned off by poor grammar and spelling on websites. Gives me the impression that if the company doesn’t care about their online image, the products are likely to be of poor quality also.
That’s true Jean, I really get turned off too when the websites I visited have poor grammar. 😀 That is why high quality content really matters. I would not mine working on a content on longer periods of time as long as it’s high quality and linkable.
I think we all know as internet marketers how important content is as a part of not just a link strategy but as an on-site strategy as well.
My question is how do you effectively communicate this to a client? I find that if I even begin to mention content creation to a client, they just roll their eyes. Do you have a strategy or case study that proves the content point?
Well we can set examples and other real life cases that can attract their interest. Yes, it might be very technical for their part but if we explain it to them on the way that they can understand it and will catch their interests, that will be better. Sometimes including our clients in the content creation will also help. I hoped I answered your question.
Content is indeed a very important part of any website’s design as they will spark interest to your visitors and provide that much needed spruce for your websites.
You’re completely right. 😀
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