Blogs are generally termed as personal online publishing systems, as they allow every one to just write, publish and distribute their ideas.
Personal blogs contain the views and personal experiences of people on a range of topics. Anyone can view these personal blogs, follow the person who wrote the blog, like the posts or even leave a comment. Of course, it is necessary for a blog to be informative and designed in an innovative and attractive manner, to drive traffic.
Here are some ideas for you to design a well-structured blog.
Make It Search Engine Friendly
We publish blogs to share information about things happening around us, to communicate with people about our feelings, views and opinions, to express our creativity etc. So when they decide to read up on a particular topic, they have to find the right blogs that offer the content they are looking for. This is achieved through the apt usage of keywords.
Get to know about the right keywords for your blog posts and use them in the appropriate places to make your posts user-friendly and search engine friendly. This is one of the ways to optimize it for search engines, thereby helping your blog reach out to people, attract readers easily and improve traffic.
Multimedia Isn’t Always Required
Even if the writing is outstanding, most users like to add some elements of multimedia like videos, audio, graphics, animation etc., to supplement the text. In reality, this isn’t necessary all the time as many multimedia elements are not supported by common browsers.
Flash files make your blog appealing but these files can be viewed only with the help of plug-ins that may cause some errors while loading. Include multimedia elements that have simple code and increased usability.
Include Relevant Links
You may link to references to make your blog more informative. Remember to use links that are relevant to the content you’ve posted, to increase creditability and build trust.
Test the links included in your blog, to debug the errors and get rid of broken links and missing pages. Make sure your posts are not cluttered with links as that can end up being very distracting and force readers to leave your blog.
Avoid Long Pages of Text
When readers land on a blog post, they tend to scan the page to know if it is likely to interest them. So the content will have to be crisp and relevant to make them want to read on.
Long pages of scrolling text reduce readability and make users bored. Present the content in short paragraphs in a manner that will engross readers.
Minimize the Use of Graphics and Images
Graphics and images are visually appealing and can help in attracting readers to read on. But the overuse of graphics, animation templates and images will drastically reduce the loading time of the page and create a negative impression among readers.
Avoid using graphics and images excessively and make sure they are optimized for the Web so that they do not reduce page speed or cause other browser compatibility issues.
Writing a blog broadens your knowledge and makes you an expert in a particular field. Blogs with social messages can help in creating awareness and solving basic problems. Get a global audience by designing an instructive blog that has the ability to inspire and impart knowledge.
Brian Taylor is the Project Manager, VP at Forix, a web design company based in Portland, OR. Forix specializes in web design and development for small, medium and large company websites, e-commerce systems, developing mobile applications.